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Will Digital Printing Become the Dominant Technology for Wallcoverings?

As digital printing becomes more cost effective for longer runs, it will continue to take market share.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Editor’s Note: In part 1 of our digitally printed wallcoverings series, “Wallcoverings Emerge as Sizable Opportunity for Digital Printing,” industry leaders discussed the growth on the wallcoverings segment. Part 2, “Advantages, Challenges for Digitally Printed Wallcoverings,” looks at the advantages driving that growth, and challenges that need to be overcome to further inkjet’s expansion. Part 3 looks into the future to see if digitally printed wallcoverings will ever become the dominant techn...

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